| [Medical] [Smile Carts] [Endorsements] | |
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The Jester & Pharley Smile Cart
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IN ANTICIPATION Bloomingdale's representatives gather 'round The Jester & Pharley Smile Cart before its official presentation to the Comprehensive Cancer Center of Cedars-Sinai Medical Center. From left, Sara Davenport, Assistant Public Relations Coordinator, Century City and Beverly Center; Dana Rosenberg, Director of Public Relations, Century City and Beverly Center; Julie Reynolds, Director of Public Relations, Sherman Oaks and Newport Beach; and Heidi Jung, Assistant Director of Public Relations, Newport Beach. |
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JESTER TIMEDr.
Carole Hurvitz, right, Director of Pediatric Hematology-Oncology of
Cedars-Sinai Comprehensive Cancer Center tells, from left, Barbara Saltzman
(The Jester's Mom), Julie Reynolds and Dana Rosenberg of Bloomingdale's
how helpful The Jester & Pharley are in raising the spirits of young
cancer patients.
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HAPPY JESTER
BIRTHDAY Bloomingdale's Julie Reynolds, front,
left, wishes Andie Conway Riffer, front, right, a happy 10th birthday,
filled with Jester jingles. Cheering Andie on are, standing from left,
Dana Rosenberg of Bloomingdale's, Cedars' Dr. Carole Hurvitz and Steve
Arrighi, Manager of Child Life Pediatric Oncology, and The Jester's
Mom.
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LOTS OF
SMILES Eleven-year-old Danny Ocegueda happily
holds The Jester & Pharley and admires The Jester & Pharley
Smile Cart, filled with a TV, VCR and boombox donated by Sony Medical
Systems. Enjoying the event with him are, from left, Bloomingdale's
Julie Reynolds, seated, Dana Rosenberg, Cedars' Dr. Carole Hurvitz and
Steve Arrighi, and The Jester's Mom.
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JINGLING
MOMENT Bloomingdale's Julie Reynolds hands
Gaspar Khachaturyan Vera, 7, The Jester & Pharley, which he tries
out for sound, with well-wishers looking on, including, standing from
left, Bloomingdale's Dana Rosenberg, Cedars' Dr. Carole Hurvitz and
Steve Arrighi, with The Jester's Mom.
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LOTS OF
POSSIBILITIES Sierra Maytorena, 8, and Julie
Reynolds of Bloomingdale's admire the TV, VCR and boom box donated by
Sony Medical Systems as part of The Jester & Pharley Smile Cart.
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PHUN WITH
PHARLEY Cedars staff, supporters and
patients gather around The Jester & Pharley Smile Cart donated by
the Bloomingdale's Fund of the Federated Department Stores Federation.
Seated, from left, are Gaspar Khachaturyan, Andie Conway Riffer, Sierra
Maytorena, Danny Ocegueda, medical student Angel Rampal; Child Life
Services' Samantha Hochman and medical student Vania Nguyen. Standing,
from left, are Child Life Specialist Joanne Borromeo; Kathy Bachrach,
president of the Aimee Karen Cancer Fund for Children; Dr. Carole Hurvitz;
Steve Arrighi;Barbara Saltzman, and Maxine Moshay, Executive Director
of the Aimee Karen Cancer Fund.
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SMILES ALL
AROUND Smiles
are the order of the day as children and staff enjoy The Jester &
Pharley Smile Cart donated to Cedars-Sinai by the Bloomingdale's Fund
of the Federated Department Stores Federation. Joining in the festivities,
seated, from left, are Julie Reynolds of Bloomingdale's; Gaspar Khachaturyan,
7; Andie Conway Riffer, 10; Sierra Maytorena, 8; Danny Ocegueda, 11,
and Barbara Saltzman (The Jester's Mom), kneeling. Standing, from left,
are Cathy Bachrach of the Aimee Karen Cancer Fund; Dana Rosenberg of
Bloomingdale's, and Dr. Carole Hurvitz of Cedars.
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AND FROM
THE ROOM Young patients Sierra Maytorena
left, and Danny Ocegueda, laugh along with little girl in the hospital
who teaches The Jester & Pharley that laughter is always inside
us. The giggles spread from her "Ha
Ha
Ho
Ho
Tee-Hee"
throughout the world, reminding us where laughter's always hiding.
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